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Mentoring Alison Middleton

Alison approached me about mentoring when she had almost half of her first draft. That in itself was nothing unusual, having set a self imposed deadline of six months to get the book finished and published, however was.

To make the process that bit more challenging, while writing and learning about publishing, Alison was also in the middle of rebranding her business. Including a complete new name, logo, and website.

Which meant my being part of a larger team for the first time in years, as we negotiated how the book would fit into the website and a new email list.

In normal circumstances I wouldn’t have recommended a total newbie to consider doing both at the same time, or with such a short deadline. But in Alison’s case the need to publish in March was a real one, her mission was to write a book to help students through their exams nerves, and guide teachers and caregivers to support their pupils and children.

Having been an exam invigilator, hypnotherapist and an Institute for Integrative Nutrition health coach, Alison has had extensive first hand experience of people struggling with panic, and the physical effects of prolonged anxiety. That desire to help, and the steely determination that lay under that desire gave me total faith that together we could pull it off.

Alison found writing the drafts the easier part of the process, and I never had to remind her to stick to our agreed writing sessions. But the process also had some tricky elements, like many writers Alison found editing was sometimes uncomfortable. In my first read through there were a couple of sections that had to be removed all together as they covered areas that weren’t suitable for young adult readers. Like the uses of essential oils and dietary changes (despite both being useful tools for fighting anxiety).

Even though these things were hard to hear, Alison trusted my knowledge, took my advice and created a book that we are both incredibly proud of.

But don’t assume for one moment that I things all my own way, we didn’t agree on the cover straight away. I suggested a crisp white background, but Alison felt it was too stark, wanting to keep more of what she had originally envisioned. She wanted (and kept) her blue background, which just happens to be the blue of her new branding.

It was fun to have a client with such strong ideas, and I learnt a lot from working with her, about myself, as well as her business and her book. Which I hope will be the first of a series, as Alison has a lot to share.

Blonde woman smiling with denim jacket and dark blue top

So you have heard what it was like from my side, but what did Alison have to say about the experience?

“I chose to work with Eden as she could give me one to one support and knew she would be brutally honest with me and really importantly, could help me achieve a rather ambitious task of publishing a book within a very tight deadline. Literally within six months. When I contacted her in September 23 I hadn’t written my book, now in March 24 I am a published author.

I have to pinch myself to believe that together we have made that happen, I would not have achieved that without Eden’s guidance and support.

It has been a real journey of learning and have appreciated her wealth of knowledge of the book industry and all it’s nuances. It is one thing to actually write the book but understanding the industry and publishing aspect a whole world I knew nothing about and Eden’s knowledge and experience is invaluable.

I also appreciated her honesty and not being afraid to be direct and put me right on a thing or two! She has rightly challenged me. At times there have been things I’ve not wanted to hear but had to and I appreciate her for her calmness and perseverance.

Thank you Eden for being authentic and helping achieve one of my goals!”

See Alison’s book here

Making The Pennies Drop – Gail Hugman

I started writing a book over a year ago and wasn't making progress very quickly. I met Eden Gruger during an online course we both attended during the pandemic. I had no idea what a writing mentor did but knew I needed someone to make me accountable and who might give me a little encouragement. I knew what I wanted to write, but I also avoided writing unless I was 'in the mood' - which meant the book might never get written!

I was impressed from the very start with Eden. She was obviously efficient and knowledgeable. She assured me that she wasn't going to 'interfere' with my writing process, but would suggest putting in some structure. I decided when I would write, would block it out in the diary and, as if by magic, I would write - because I knew Eden would ask for a progress report next time I saw her! I booked blocks of sessions - five at a time - even though there was the option to pay as you go.

I enjoyed each session with Eden and found them good value for money. She was suitably direct when needed and empathetic and sympathetic when called for. She clearly understands the journey of an author, and during my moments of challenge, she would be very reassuring explaining that it is 'perfectly normal' and giving assurance about the 'next step'. It would not have occurred to me to engage Beta readers - people who read and give feedback on the manuscript - before it goes to professional editing, .

Eden referred me to an excellent editor and designer who obviously wanted us to produce the best book possible. Once the editing process was complete, Eden guided me to putting my book on the platforms for international distribution.

The process of writing my latest book was so much more enjoyable because it felt as though Eden was on the journey with me to get the book done. She helped with marketing, online promotion and distribution. I have absolutely no hesitation whatsoever recommending Eden Gruger to anyone who is wanting to write and publish a book.

TEENS by Alison Middleton Timms

I have just published my first ever book under Eden's expert guidance. Thank you Eden! We got there didn't we??

I chose to work with Eden as she could give me one to one support and knew she would be brutally honest with me and really importantly, could help me achieve a rather ambitious task of publishing a book within a very tight deadline! Literally within 6 months. When I contacted her in September 23 I hadn't written my book! Now in March 24 I am a published author!!

I have to pinch myself to believe that together we have made that happen. I would not have achieved that without Eden's guidance and support.

It has been a real journey of learning and have appreciated her wealth of knowledge of the book industry and all it's nuances. It is one thing to actually write the book but understanding the industry and publishing aspect a whole world I knew nothing about and Eden's knowledge and experience is invaluable.

I also appreciated her honesty and not being afraid to be direct and put me right on a thing or two! She has rightly challenged me. At times there have been things I've not wanted to hear but had to and I appreciate her for her calmness and perseverance.

Thank you Eden for being authentic and helping achieve one of my goals!

How To Choose A Publisher

You’re almost ready to publish your book! How fabulous. But it’s an exciting, nerve-wracking, and often confusing time.

What if none of the publishing houses you approach want to buy what you’ve written?

What if you can’t find an agent to take you on?

What if your genre doesn’t fit the fashion? Should you think about self-publishing instead?

This masterclass will answer all the above questions, and more. By the end, you’ll be well prepared to make a great business decision for this book (and every book you write in the future).

I’ll also talk you through:
• The main types of publishing
• The pros and cons of each
• How agents, royalties, and rights work
• What you get (and give) when you sign a contract
• How to choose a publisher that will support your career goals


 
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Help To Publish A Book

Are you ready to make your book a reality? To get your ideas out of your head and onto to page? Are you one of the 83% of the world who wants to know how to write your own book? has started writing? Wants to know how to finish your book. Or feels they have a book ‘in them’?

Publishing is a niche industry, but a business like any other which means there are things that you need to know.

Having been this person, and now being a published writer (six books in at time of writing), I love to help other people fulfil their writing dreams.

Make Your Book A Reality is a series of classes that answer the questions you will have at every stage of the process. From writing tips, how to get out of block and stay inspired, to editing, through to publishing, marketing and building a fan base.

The biggest thing I can assure you at this point is that if you really want to do this, then you can. So why not enlist the help of someone who has already done it? made mistakes they are willing to own up to, so that you get the benefits of their twenty plus years experience?

Make Your Book A Reality won’t teach you to write, it’s only practise and lots more practise that will help with that. But it will explain everything else to get you started.

To get you started I have created the How To Finish Your Book Checklist, it’s free and is followed by a regular boost of encouragement by email.

Send me my free checklist

If you are ready to get started and want all the insider what's, whys and how's then look at my Masterclass Membership, this monthly rolling membership of £37 gives you access to the answers you have been asking about making your book a reality, through audio classes and accompanying workbooks.

How To Publish Masterclass