Here is another way to market your book for free, mailing lists. I have used mailing lists in every business I have ever worked with. And they work just as well - if not better for an author business. People refer to a mailing, email or contact list, but they are all the same thing, whatever you call it what we mean by this is a list of people. They will have agreed to give you their email address, because they are happy for you to contact them via email, for the purpose of giving them information about what you are doing and your books.
Firstly, why would an author need such a thing? especially if they are active across social media platforms? there are loads of great reasons why you need a list, but here are the two most fabulous ones, because you don't, you won’t ever, own your social media profiles, or the connections and contacts that you make through them.
You could turn on your device one day, find things have changed, or you have lost your account and all your contacts will have disappeared. This does happen, that's why it is the first and best reason to create a mailing list.
Secondly, collecting emails from people ensure they want to hear from you, about what you are doing, They have chosen to hear from you, and unless they unsubscribe, or you delete them for some reason you cannot lose them.
To find out how authors build and use their mailing lists click
How Authors Use A Mailing List Masterclass
There are a variety of platforms that you can use for free to set up your list. I personally use Mailerlite, because it is so easy to use, and set up sequence (more about that in my next article) but there are others to choose from if you prefer.
This is my affiliate link feel free to find Mailerlite through your search engine if you would rather not use it