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how to publish my book

What is the difference between a coach and a mentor?

What is the difference between a mentor and a coach? coaching comes from the idea that we inherently have the skills to answer our own issues or challenges. A mentor will not expect you to inherently have the skills you need and will guide you through them.
There are coaches and mentors for just about everything now, and part of that is because at some point in our lives we all need some guidance from someone with the wisdom that we hope to get.
I personally have used coaches and mentors for business direction, public speaking, strategies to manage my workload, advanced creative business management, setting up educational programmes, and personal issues. 
Why tell you this? because I am happy to share that I do not know everything, nor do I expect to. When there is something that I am struggling with it makes sense to find someone who does know to help. 
If you want to become an author, or you already have published, and book marketing feels like an uphill struggle you can get the benefit of my decades of experience through Make Your Book A Reality.
Helping people who are starting out on their author journey, is where I want to be - sharing the lessons that I have learnt in my life and through my publishing experience.
If you are not quite ready to start you might like my monthly motivation email
Or if you are ready to learn and get your author questions answered click here for more information

How To Publish A Book

If you have been beavering away writing and are thinking how to publish, or getting help to publish a book, this is for you!

There are huge differences between Traditional, Self and Hybrid (often known previously as Vanity) publishing. From the process to be being accepted, the rights you sign over in the contract, the royalties you can expect; and the decisions you will get to make for your book.

Don't try to run before you can walk, writing and the process of getting your book 'out there' is a marathon, not a sprint. Rushing leads to sometimes very costly mistakes.

Learn about and consider which publishing route is right for the book you are writing now, because later books might suit a different kind of publishing, and that is ok.

Traditional publishing, this is what a lot of people think of when they talk about publishing. There is still some snobbishness that this is the best route. If you write in a sub genre, or do not want to sign over your rights, then it probably isn't.

Self-publishing, also called independent publishing lets you decide just about everything. Royalties can be significantly more, but that’s because it is a lot more work! average self-published author sells 250 books a year (and only 1000 in a books entire lifetime) and earns £800 a year. No-one is getting rich quick here, and I throw a big pinch of salt at anyone who jumps up and says they have with a first or second book.

Hybrid companies make money from their authors, not from selling books. If you know this and are ok with a bill that ranges from three to ten thousand pounds for getting that one book out, well ok then. My rule has been, and will always be, do not pay to publish!

If you would like to learn a lot more about each kind of publisher, to help you make a good decision there is masterclass for you.

How To Choose A Publisher | Eden Gruger







What’s It Like Being An Author?

You probably think that most of an author's time is taken with the writing, right? well actually although that is a very important part of the role there is a lot more to it, especially for independent or self-published authors.

So, I thought it would be a bit of fun to share what my working week looked like this week.

Due to a couple of family crisis, I missed the deadline to get the edits finished for my sixth book. So, the first thing I had to do this week was email my designer and apologise for the delay and set another deadline that I hope will be realistic.

Then I emailed the people who had bought on pre-order to let them know that the book was on its way, but there had been an unforeseeable delay.

Next, I had to check in with all my social media to answer queries, reply to comments, and check messages. This included checking in with my author association.

Then emails, there were sixty across my inboxes, about half of which needed answering immediately as people had been waiting to hear from me. The rest were divided between my answer this week, answer within a month, or moved to trash.

After that was a meeting with my web designer and maintainer, he needed to let me know what had been going on in my absence, and to find out what I wanted him to spend this month's retainer time doing.

Then I had a meeting about a podcast interview that I am taking hosting.

After all the business 'stuff' then I could get back to my edits.

Unsurprisingly a writer's life it isn't all launches, signings, photo shoots, in fact very, very few of them are like that. It isn't even just about writing.

If you decide that being an author business is the life for you, just keep in mind that as it grows and the better you do, the more of a business it becomes.

In no way is being an author a stressful job, and I will not pretend that it is, but it has its ups and downs just like every other area of life.  If you follow my author pages social media, you will there are days when my hair is up in an elastic band, and I'm eating chocolate pudding at 11am (albeit an Alpro pudding, 11am isn't really pudding time).

And if you are interested in an author business for yourself you could start here, with my Masterclass Membership, £37 a month to access twenty years of sales and marketing experience and shortcuts.

Write, Publish and Market Your Book