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book marketing

What’s the Difference Between Marketing and Sales?

These two terms are sometimes used interchangeably, but marketing and sales aren’t the same thing at all.

This masterclass is essential listening if you want to make sure the money you’re spending on promoting your new book is going to good use. You’ll even get my top tips on how to get new readers without breaking the bank


 
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Who Is Your Ideal Reader?

What’s the best piece of advice I can give you as a budding best-selling author? Not everyone will be your reader. And that’s OK!

If you want to write a brilliant story that sells, you need to start at the finishing line. You’ll have to really think about what your ideal reader looks like, and what they will expect from your work.

In this short class, I’ll teach you how to:
• Identify your genre
• Find out what kind of person reads your genre
• Get to know your ideal reader in detail so you can understand who you’re writing for

All this groundwork will pave the way for a much more effective marketing strategy, too.


 
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Where To Find Your Ideal Reader

You know who’s going to love your work. Now it’s time to start thinking like them! Let me show you how to get inside the heads of your ideal readers. I’ll help you understand:
• Exactly where they hang out, both online and offline
• What kind of messaging is going to turn their heads, and why
• How you can tailor your marketing plan, so you reach the right people


 
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How Writers Use Social Media

Social media has changed the way authors like us find and interact with our readers.

If you want to create and connect the right audiences for your books, you’ll need to learn how to use popular social platforms to build a fan base, keep the conversation flowing, and generate more sales.

Even the world’s greatest luddites will feel confident enough to market their new creations online after making their way through this masterclass! You’ll get a step-by-step guide to setting up your accounts, creating your posts, and making the most of all the amazing tools and features that can support you on your social media journey.


 
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