This is a concise course that clearly outlines the importance of knowing your brand values. There are some easy to understand examples of what would cause a customer to choose between two different services that seem similar at first glance. There is a helpful exercise to clarify your own brand values in 10 words. In addition, Eden touches on why it is important to see yourself as an author business rather than solely an author. Recommended for those who need clarity about what branding is and why it is important, without ploughing through masses of material.