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How To Market A Book For Free

I’m an indie author, (with a marketing background) and keep finding posts on writer’s forums like ‘so I published my book, but only sold two copies in the last year, I don’t know why I bothered….’

Contrary to some people’s opinion that “when the book is written the work is done”, self-publishing isn’t just about writing, finding a good editor, choosing a publisher, getting an ISBN, formatting the book, designing the cover and choosing your price.  It also needs to about becoming your own agent, marketing department and cheerleader.  You can throw lots of money at marketing, but that might not help – what are you spending your money on?

So what do you need to know? This is my book marketing advice - marketing means publicising your name and work, it is everything you do that gets people’s interest.  Which can lead to them buying your work – it’s not selling, which is a different skill, and doesn’t just relate to books.

Imagine your ideal reader, so that you know who to aim at

When you have a detailed picture of who they are then we can work out where to find them. You are marketing yourself and your work NOT COLD CALLING (remember those annoying people who used to telephone while you were eating?).

Make sure you look appropriate for your genre and look approachable.  Ladies, no cleavage or pouty poses please – we know sex sells but we are marketing your book, not your personal wares.

Set up your social media profiles – don’t randomly add people you have no connection with, they are unlikely to be your ideal reader.

Make sure that your author website is everything that your readers would like it to be when they find you

Believe in yourself and your book, have you told everyone you ever met that you wrote a book? Think of this information as a pebble dropped into water making bigger and bigger ripples.  I’m not talking about becoming a bore, but if anyone asks what you’ve been doing lately, tell them you wrote a book… everyone should know.

And how to you keep in touch with your fans? a mailing list of course!

Finally, please remember why you started writing, if you were thinking you’d written an indie bestseller, and you’d make your millions, I admire your spirit, but you might want to adjust your reality.  Enjoy the process, including the marketing, or why do it?

Help To Publish A Book

Are you ready to make your book a reality? To get your ideas out of your head and onto to page? Are you one of the 83% of the world who wants to know how to write your own book? has started writing? Wants to know how to finish your book. Or feels they have a book ‘in them’?

Publishing is a niche industry, but a business like any other which means there are things that you need to know.

Having been this person, and now being a published writer (six books in at time of writing), I love to help other people fulfil their writing dreams.

Make Your Book A Reality is a series of classes that answer the questions you will have at every stage of the process. From writing tips, how to get out of block and stay inspired, to editing, through to publishing, marketing and building a fan base.

The biggest thing I can assure you at this point is that if you really want to do this, then you can. So why not enlist the help of someone who has already done it? made mistakes they are willing to own up to, so that you get the benefits of their twenty plus years experience?

Make Your Book A Reality won’t teach you to write, it’s only practise and lots more practise that will help with that. But it will explain everything else to get you started.

To get you started I have created the How To Finish Your Book Checklist, it’s free and is followed by a regular boost of encouragement by email.

Send me my free checklist

If you are ready to get started and want all the insider what's, whys and how's then look at my Masterclass Membership, this monthly rolling membership of £37 gives you access to the answers you have been asking about making your book a reality, through audio classes and accompanying workbooks.

Find Out About The Masterclass Membership