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how to market my book for free

What Is An Author Brand

Creating an author brand really helps you reach your ideal readers, which you will want to do if you hope to sell your book. It is all about how to market your book for free. How to market your book on social media.

This is a fabulous article that shares some of the tips and tools of brand creation for authors. If you want to market your books online this is how to do just that.

‘Creating an author brand the economical way’ – Guest Blog for Elgee Writes

And if you find that you want more help and support along the way then take a look at the Make Your Book A Reality Masterclass Membership.



Market A Book For Free – Mailing Lists

Here is another way to market your book for free, mailing lists. I have used mailing lists in every business I have ever worked with. And they work just as well - if not better for an author business. People refer to a mailing, email or contact list, but they are all the same thing, whatever you call it what we mean by this is a list of people. They will have agreed to give you their email address, because they are happy for you to contact them via email, for the purpose of giving them information about what you are doing and your books.

Firstly, why would an author need such a thing? especially if they are active across social media platforms? there are loads of great reasons why you need a list, but here are the two most fabulous ones, because you don't, you won’t ever, own your social media profiles, or the connections and contacts that you make through them.

You could turn on your device one day, find things have changed, or you have lost your account and all your contacts will have disappeared. This does happen, that's why it is the first and best reason to create a mailing list.

Secondly, collecting emails from people ensure they want to hear from you, about what you are doing, They have chosen to hear from you, and unless they unsubscribe, or you delete them for some reason you cannot lose them.

To find out how authors build and use their mailing lists click

How Authors Use A Mailing List | Eden Gruger

There are a variety of platforms that you can use for free to set up your list. I personally use Mailerlite, because it is so easy to use, and set up sequence (more about that in my next article) but there are others to choose from if you prefer.

This is my affiliate link feel free to find Mailerlite through your search engine if you would rather not use it

Eden's Mailerlite Affiliate Link

What’s It Like Being An Author?

You probably think that most of an author's time is taken with the writing, right? well actually although that is a very important part of the role there is a lot more to it, especially for independent or self-published authors.

So, I thought it would be a bit of fun to share what my working week looked like this week.

Due to a couple of family crisis, I missed the deadline to get the edits finished for my sixth book. So, the first thing I had to do this week was email my designer and apologise for the delay and set another deadline that I hope will be realistic.

Then I emailed the people who had bought on pre-order to let them know that the book was on its way, but there had been an unforeseeable delay.

Next, I had to check in with all my social media to answer queries, reply to comments, and check messages. This included checking in with my author association.

Then emails, there were sixty across my inboxes, about half of which needed answering immediately as people had been waiting to hear from me. The rest were divided between my answer this week, answer within a month, or moved to trash.

After that was a meeting with my web designer and maintainer, he needed to let me know what had been going on in my absence, and to find out what I wanted him to spend this month's retainer time doing.

Then I had a meeting about a podcast interview that I am taking hosting.

After all the business 'stuff' then I could get back to my edits.

Unsurprisingly a writer's life it isn't all launches, signings, photo shoots, in fact very, very few of them are like that. It isn't even just about writing.

If you decide that being an author business is the life for you, just keep in mind that as it grows and the better you do, the more of a business it becomes.

In no way is being an author a stressful job, and I will not pretend that it is, but it has its ups and downs just like every other area of life.  If you follow my author pages social media, you will there are days when my hair is up in an elastic band, and I'm eating chocolate pudding at 11am (albeit an Alpro pudding, 11am isn't really pudding time).

And if you are interested in an author business for yourself you could start here, with my Masterclass Membership, £37 a month to access twenty years of sales and marketing experience and shortcuts.

Write, Publish and Market Your Book

Help To Publish A Book

Are you ready to make your book a reality? To get your ideas out of your head and onto to page? Are you one of the 83% of the world who wants to know how to write your own book? has started writing? Wants to know how to finish your book. Or feels they have a book ‘in them’?

Publishing is a niche industry, but a business like any other which means there are things that you need to know.

Having been this person, and now being a published writer (six books in at time of writing), I love to help other people fulfil their writing dreams.

Make Your Book A Reality is a series of classes that answer the questions you will have at every stage of the process. From writing tips, how to get out of block and stay inspired, to editing, through to publishing, marketing and building a fan base.

The biggest thing I can assure you at this point is that if you really want to do this, then you can. So why not enlist the help of someone who has already done it? made mistakes they are willing to own up to, so that you get the benefits of their twenty plus years experience?

Make Your Book A Reality won’t teach you to write, it’s only practise and lots more practise that will help with that. But it will explain everything else to get you started.

To get you started I have created the How To Finish Your Book Checklist, it’s free and is followed by a regular boost of encouragement by email.

Send me my free checklist

If you are ready to get started and want all the insider what's, whys and how's then look at my Masterclass Membership, this monthly rolling membership of £37 gives you access to the answers you have been asking about making your book a reality, through audio classes and accompanying workbooks.

Find Out About The Masterclass Membership

Social Media For Writers

“I want to write a book, but I don’t want to do any of the social media stuff”, this is something that I hear on an almost daily basis from writers and authors.

That is fair enough, and absolutely your prerogative, but what I usually say to this is “if people don’t know you exist, how will they know you wrote a book that they might want to buy? And most authors write because they want to sell more books.

The reply is usually a look of confused silence, a reply that their friends will buy the book and tell people. Let me tell you that you will need a lot, and I mean a lot, of very loyal friends if your whole future writing career is going to be based on their buying your products.

Or sometimes people say “ahh ah! so do traditional publisher do all your marketing?  If so, I will be traditionally published, and they can do all the marketing for me.”

At which point I give a big sigh and tell them that is not how it works either. Only the big names, the already successful get the marketing budgets, events and publicity.

I know that sounds daft, but that is the business, and it is a business my friend.

At this point one of two things tend to happen – people decide to write and not care whether they sell any books, or they want to have an author career and they accept that learning how authors use social media will help them to achieve that.

You do not need to do everything, it is not necessary to blog, and be on Facebook, Twitter, Instagram, Linkedin, Pinterest, TikTok, YouTube, Snapchat etc. But you will need to do something to connect with your potential readers.

Before you go any further why not look into ‘How Writer’s Use Social Media Social’ part of the Make Your Book A Reality Masterclass Membership

If you want to create and connect the right audiences for your books, you’ll need to learn how to use popular social platforms to build a fan base, keep the conversation flowing, and generate more sales.

Even the world’s greatest luddites will feel confident enough to market their new creations online after making their way through this masterclass! You’ll get a step-by-step guide to setting up your accounts, creating your posts, and making the most of all the amazing tools and features that can support you on your social media journey.

How Writers Use Social Media | Eden Gruger