“I want to write a book, but I don’t want to do any of the social media stuff”, this is something that I hear on an almost daily basis from writers and authors.
That is fair enough, and absolutely your prerogative, but what I usually say to this is “if people don’t know you exist, how will they know you wrote a book that they might want to buy? And most authors write because they want to sell more books.
The reply is usually a look of confused silence, a reply that their friends will buy the book and tell people. Let me tell you that you will need a lot, and I mean a lot, of very loyal friends if your whole future writing career is going to be based on their buying your products.
Or sometimes people say “ahh ah! so do traditional publisher do all your marketing? If so, I will be traditionally published, and they can do all the marketing for me.”
At which point I give a big sigh and tell them that is not how it works either. Only the big names, the already successful get the marketing budgets, events and publicity.
I know that sounds daft, but that is the business, and it is a business my friend.
At this point one of two things tend to happen – people decide to write and not care whether they sell any books, or they want to have an author career and they accept that learning how authors use social media will help them to achieve that.
You do not need to do everything, it is not necessary to blog, and be on Facebook, Twitter, Instagram, Linkedin, Pinterest, TikTok, YouTube, Snapchat etc. But you will need to do something to connect with your potential readers.
Before you go any further why not look into ‘How Writer’s Use Social Media Social’ part of the Make Your Book A Reality Masterclass Membership
If you want to create and connect the right audiences for your books, you’ll need to learn how to use popular social platforms to build a fan base, keep the conversation flowing, and generate more sales.
Even the world’s greatest luddites will feel confident enough to market their new creations online after making their way through this masterclass! You’ll get a step-by-step guide to setting up your accounts, creating your posts, and making the most of all the amazing tools and features that can support you on your social media journey.